05.05.92 | Medicine | American Recordings

One of my first shoots for American Recordings and Rick Rubin.  A cool alternative band from LA.  A simple publicity shoot for the label.  Shot at a downtown studio.  Super fun and seriously easy.  I loved the music and band so much I asked if I could direct a music video for the band.  They said yes!

It was my second music video to direct.  I got a budget of 10k and my idea was simple.  To make it look like a serious acid trip.  I hired a bunch of students from The Art Center in Pasadena.  Shot for a day and edited for a week.  The best part about this whole project was showing the final cut to Rick and him telling me he liked it.  That felt so good cuz I respected him so much.